Video: Effectively Managing Your Personal Brand Online
This blog, my twitter, my YouTube are all part of my online presence. While my day job is ensuring that Microsoft's web developer tools work well across many cross cutting concerns, my passion remains teaching.
When I went to work for Microsoft 5 years ago I made it clear that the blog, it's content, and my online voice would remain mine. I also told them I would do 'side work' in social media. Often I blog about the things I'm working on, but I also blog about family, diabetes, gardening, culture, diversity, languages, gadgets and lots more.
One of the things I enjoy doing besides programming and teaching, is helping folks in other industries manage their personal brands and use social media effectively. I've spoken at conferences and to many different blogging special interests from interior designers to bloggers of color.
The things I've learned - largely by making many mistakes - in the last 10+ years of blogging apply not just to the technical world, but to anyone with an online presence.
- Related Link: A Social Media Brand Primer: Managing your (personal) brand with Twitter, Facebook, LinkedIn, YouTube, etc.
Last year at Blogging While Brown I presented the technical keynote along with my very close friends Luvvie Ajayi and Adria Richards. You may know Luvvie from our podcast Ratchet And The Geek. Adria works for SendGrid and you may have seen Adria on Channel 9 with me at the BUILD Conference this year.
The audience was filled with bloggers of all interests. Tech, Culture, Social Justice, Entertainment, Cupcakes (yes!), Yoga, Green Lifestyles and hundreds more. Luvvie, Adria and I have three very different online styles but each is effective in its own way. We combined what we learned into what we think is an edutaining and useful talk.
Together we discussed how to effectively present a clear Voice online, how your Medium affects your Message. We explore different ways to Reach and audience, but then how to reach them in an authentic way. Then we cover consistent Visuals and what Results look like.
The keynote was split into three segments. Luvvie starts at 2min in, Adria around 14 min, and me about 31 min, or watch the whole thing as it was intended.
I hope you enjoy it. We had a wonderful time creating and presenting it.
About Scott
Scott Hanselman is a former professor, former Chief Architect in finance, now speaker, consultant, father, diabetic, and Microsoft employee. He is a failed stand-up comic, a cornrower, and a book author.
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Your points on metrics really rang true as well. High page views are great, but is that who you want to be? I see a lot of similarities with that issue in the corporate world. More often than not it seems people go for the money and end up getting lost in the mix.
Teleflora's Twitter account Are they doing social right? Notice that most of their tweets yesterday seem to be of a certain template. "@user, we apologize for thing we messed up on. Please DM us your order number so we can assist you. Thanks."
I'm not sure if it is the fact that the flowers and chocolate I ordered yesterday never arrived to Michelle's work yesterday or if it is the fact I was on hold between 4 calls around 4 hours last night trying to seek a refund (of which the last guy was transferring me to "service" to handle that as he couldn't do it, but I was on hold for over 30 minutes with nothing), but something has me rather irritated.
i'm about to start a new venture and the presenters in this video all delivered really useful information, yourself included.
as usual, very much appreciated, especially your humorous delivery.
regards/gerry
So much I have learned from this video and I wanted to let you know that you are appreciated!
Also, I really enjoy and am even fascinated that you are able to incorporate humor into your talks without degrading it.
Cheers,
-Kats
Love the Oracle humor. Makes me think of that amazing default password for sys (changeoninstall).
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(I'm one of your 100,000 subscribers ;-)