It's the transparency, stupid!
I have long said it's important to not give bile a permalink so don't take this as a post that's picking on a specific company. Nearly every company is guilty of withholding information for no apparent reason. Sometimes it's to protect shareholder value but most often it's motivated by fear, the unknown, and fear of the unknown. This is my opinion.
I really believe there's little reason to not be extremely transparent in business today. Especially when business means releasing software or hardware on a regular cadence. Apple is great about being secretive and announcing "one more thing" that no one expected, but that's not an easy culture to maintain.
I'm a fan of clear roadmaps. It's OK if the roadmap gets blurry long term, but at least tell me where the road is! The thing is, if you don't release a public roadmap, it'll get leaked or someone will make one up for you.
Also, if you aren't transparent with your customers you take a risk that the customer use your opaqueness against you.
- "They haven't said anything about Product X, I wonder if they themselves know what they're going to do!"
- "We've asked for Feature Y for the last 2 years and while they say it's coming, they won't say when or what's taking so long!"
The irony is that the customers who are pounding on you the most, demanding updates and status are your best customers. They care!
I'm not saying my Mom needs to know the technology roadmap or the release notes for her Universal Remote Control. I'm saying I do. Why? Because I'm an enthusiast and I've likely sold more of these remotes just by being a fan than Best Buy.
Here's a concrete example. I've got a TiVo (Digital Video Recorder) and I like it. Except when I hate it. It works great and then stops working, and this is a known issue. The TiVo Premiere I have has a dual core processor. Except it's slow because only one of the processors is enabled. It uses Flash for its UI and much of the UI is in HiDef with a 16x9 ratio. Except a bunch of the menus are NOT in HiDef. You move in an out of the menus with a jarring leap from HiDef to Standard Def and back. It's been like this for years, plural.
If you search the web or forums where TiVo enthusiasts hang out, you'll hear them complaining. Understand that these are folks that have a TiVo, sure, but they care enough to want the new features. They care enough to participate in an online forum. For every one customer who is complaining about you online, there are like 100 just like them complaining offline.
Online discontent is just the beginning. The spark of discontent can ignite into the fires of rebellion.
So why not just be straight with them? I'll pick on TiVo VP of User Experience Margret Schmidt for a moment. First, to be clear, she's exceedingly helpful on Twitter, positive, kind and has put herself out there as a public face for her company, so kudos and respect for her. I've asked her questions like "when will the second core be enabled" and "when will Flash stop hanging" and "when will all the menus be HD." Unfortunately it's clear that her hands are tied by some higher level mandate.
@tivodesign TiVo Margret Schmidt - @shanselman No updates I can share, but updates are coming. (Sorry, I know that isn't helpful.)
It's apparently company policy not to comment on new features or their roadmap, even when those features have been speculated about online for years. Nurture the community you have by entrusting them with your plans. They'll understand if you don't know exact dates. But don't hide the truth.
I would encourage TiVo, Microsoft (I work here and pushing for transparency is part of my job) and companies like them who release products on a regular cadence as well as existing products to just be transparent.
Think of the hundreds if not thousands of forum posts with anger that would be assuaged with a TiVo Release Notes blog post that said something like:
"We know our users have been waiting for an updated that enables the second core in your dual core TiVos. We've had some _______ problem with _____. It's been a sticky issue but our engineers tell me they've got it cracked. Look for an update in the next __ months that enables this exciting feature. Thanks for your patience and most of all, for your enthusiasm! Viva Tivo!"
It's not hard. Just say something.
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Here's some examples of some technology roadmaps that are clear and organized:
- Xamarin's MonoTouch framework
- Telerik ASP.NET controls
- Intel Roadmap (they have a whole site for this!)
- Visual Studio Roadmap
- Logitech SqueezeBox Software Roadmap
- The Wikipedia article on Technology Roadmaps is excellent
About Scott
Scott Hanselman is a former professor, former Chief Architect in finance, now speaker, consultant, father, diabetic, and Microsoft employee. He is a failed stand-up comic, a cornrower, and a book author.
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This is true for internal "customers" as well. I have worked for many a tech department that has to play their cards close to their vest. Most of the people in the rest of the business can't see past their own immediate needs and don't seem to understand that sometimes things change. I think this definitely hampers collaboration, and yet, it seems that they bring it on themselves.
TiVo won't even give you a basic breakdown of what changes or fixes are included when they do release an update. These days we have to rely on what is coming out of Virgin UK and RCN for details on what might be included in an update, or hope someone stumbles across a new feature. There isn't even a breakdown from TiVo that talks about all of the features on the Premiere compared to the TiVo HD or when using the HD UI vs the SD UI.
One can only hope one day TiVo gets the message and decides silence is no longer the answer.
For me where I find it most frustrating is in the world of Open Source. There's nothing more annoying that looking at an Open Source products backlog to find highly voted issues that are really old and wondering if/ when they are slated to be included; trawling around their documentation to find a roadmap only to see it either doesn't exist or is little more than "we have a new version coming".
Secrecy hurts, companies that fail to recognise that people who want this info are (generally) passionate and only want to know it to help build a brand.
The HD menus are too much work for the single core and the Premiere is known (google it) to lock up while moving fast in the HD menus.
I've seen too often that customer swear on companies that have "promised" them this or that feature and could not deliver it.
But even when I think about it for myself as a customer this rule applies: A long time ago I sent an email with a feature-request to github support, asking for a feature to "archive" old repositories I don't need to maintain anymore. They immediately responded that this could be a feature that comes in a few months. I did not, and now I'm much more disappointed as if they would have said nothing.
http://myblog4fun.com/archive/2011/11/02/verizon-fios-multi-room-dvr-external-storage-expander.aspx
I recently upgraded my hardware and the new IMG 1.9 release allows for me to add an external eSATA drive to get 1.5TB of additional storage.
Love it!
Obviously, that's not a roadmap or a plan, just an "it would be nice". Yes it's disappointing, but the disappointment isn't the roadmap, it's the fact that customer service "lied" to you.
Of course customer service "lied" to you because they didn't know the actual roadmap. So isn't this just a case for having an actual roadmap? Wouldn't you rather have heard that this feature is "in consideration for next year" or "on our wish list, but not scheduled"? At least then you know they're thinking of you.
@Steve d: Companies have evolved to be secretive because that's what their customers really want.
In your description of the situation, the company is failing to deliver the product from their roadmap. If a customer is disappointed, is that because they "don't want to know" or because "the plan fell through"?
Most of the people in the rest of the business can't see past their own immediate needs and don't seem to understand that sometimes things change.
Having people complain about not getting attention could actually just be a complaint that they're not getting attention. It hardly seems like a roadmap problem, it just sounds like an organizational problem.
When too many people want their features first isn't a roadmap the single best way to allay their fears?
Then everyone can set their expectations and understand the trade-offs they're getting (or who's turn it is to get some attention). We expect adults (and adult customers) to understand these basic trade-offs.
If your clients, especially internal clients, cannot accept that you have a resource problem, then this sounds like a problem that has little to do with transparency and more to do with poor general organization.
At the very least a real roadmap should placate these clients and let them know "your turn is in Q1 2012". If they know when they're getting their turn and they still complain, then you have serious organizational issue that's well beyond poor communications and transparency.
If your roadmap is wrong or something changes, then at least you and the stakeholders know what's changing and what to expect. Heck, at least you now know who the stakeholders actually are because they're all subscribed to the roadmap.
Yes, I openly admit that a roadmap is not a panacea. But failure to have a roadmap is a failure for everybody, while failure to meet specific customer needs is only a failure for that customer.
That makes sense. A public roadmap would made things clear in that case. Thanks for pointing it out.
Face it @Scott, the era of corporate openness has come and gone, at Microsoft and elsewhere. People have clearly learnt from Apple's success in the market - secrecy might be a tough culture to maintain, but it's very successful.
What I want to see more often is a preview of what's coming. TiVo could easily produce a blog post say features X and Y and bugs A and B are high on the list and will be in the next release, and that feature Z is of low priority and will likely be cut. But only for the next release.
Long and short of it: commit to something!
I think that you were focusing in transparency specifically on customer product relationship, and in that point i have to agree with you.
I wish i could tell samsung , "Hey, my Galaxy S has gone to warranty three times and my GPS still sucks, just like other galaxy S phones, when will you fix it?" Since that doesn't happen my experience with my Samsung phone is simply disappointing, my next phone won't be from them for sure.
Tivo is not the only game in town anymore. Most people already don't bother to move beyond whatever their cable/dish company offers. They are going to need to do better than this or they will soon be another company who started strong and burned out.
Apple is secretive because they sell a packaged deal (software + hardware) and any slip of a future feature might cost them a large amount of money.
Some companies might not be fixing the issue, but state it is coming in the future as a way to hold onto their customer base. It might not be cost effective for them to fix, but don't want to lose those customers for the future. Quite sleazy and I would much rather them be honest to me than divert the question.
The open source community becomes a lot more interesting, as they aren't driven by money. I will not go into them as I would end up writing a "book" as a response.
I do, however, have to give mad props to the MVC team for how they handled Mobile Views. They didn't just state they were going to have support for Mobile Views, they actually went into the details on how they would work (conceptually). I think a lot of people were wanting to add Mobile Vies to their project, and this gave them a direction, instead of rolling their own solution and then going back and fixing it (although going back and fixing it would have probably not happened for most projects).
Could transparency/opaqueness used be a tool of keeping customers?
• There is no roadmap. (Roadmap? What roadmap? We're making this up as we go.)
• The roadmap is a vague concept roiling around in some C-level manager's head, but no one else has a clear or stable understanding of it.
• A roadmap exists in some stable form (vague or well-defined), but is so secret that upper-management has chosen to keep it largely opaque even within the company, so that most employees are as blind (and/or confused) to it as are the customers, not only making it difficult to message to customers, but making difficult to deliver to customers at all.
Any of these, obviously, is a serious problem, of which the lack of a publicly transparent roadmap is arguably a symptom...
They decided to use getsatisfaction to allow users to give feedback. Big mistake.
There has been one leading issue for nearly three years now, with almost zero response from staff, and no hope that there might ever be a fix.
With 1300+ people bothering to complain, how many are annoyed and have moved to another product, perhaps advising others to do so?
When prospective customers check out how well Spotify support users, what will their impression be?
Of course, this doesn't necessarily matter to Spotify. They have been 'successful' and likely will continue to be. Feature roadmaps, responses to public customer complaints, fixes... none of these are vital for success, it seems.
Anyway, I've been somewhat happy with my Premiere purchase but do run into a lot of lockups/weirdness/slowness from time to time. Had no idea that only one core was being used, I guess that explains it.
I don't know why TiVo went from being this really community-driven/etc business to what it is today. Losing Shanan (http://www.zatznotfunny.com/2010-01/end-of-an-era-shanan-leaves-tivo-soon/) as a spokesperson was also a pretty poor decision.
October 20th, they have a press release talking about the amazing new drives that will be available November 1st:
http://www.ocztechnology.com/aboutocz/press/2011/458
October 31st, their CMO does an interview talking about the drives and how you can go to the OCZ site for info:
http://www.bootcamp.com/interview.jsp?interviewId=956
Their official twitter account mentions it as well:
http://twitter.com/#!/OCZTechnology/status/131114076381257729
The next day, when the drives are supposed to be available? Nothing. And nothing since, either. The most info I've gotten so far is second-hand via comments on my whiny blog post saying it'll be a couple of months.
http://blog.sublogic.com/2011/11/01/ok-its-november-1st-wheres-the-octane/
Clearly something's gone very wrong for OCZ, but the interview and tweet being literally the day before it's supposed to be available I find the most perplexing.
At this point, I just hope it's an interesting story once there's some word from OCZ on WTF happened with the Octane. :)
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